Why convenience velocity misleads household brands | Field Notes · Acacia Core Analytics
Single-serve listings can show strong weekly units while destroying category margin. Here is how we re-weight velocity for range decisions.
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Writing from our analysts
Practical notes on reading sell-out data, preparing buyer charts, and planning seasonal ranges—grounded in work we do for consumer brands.
Mapping SKU roles before a Lunar New Year reset | Field Notes · Acacia Core Analytics
Hero, filler, and delist labels only help when tied to margin and weeks-of-cover thresholds your team agrees on beforehand.
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Reconciling Coupang exports with hypermarket sell-out | Field Notes · Acacia Core Analytics
E-commerce and hypermarket files rarely share SKU codes. Our reconciliation log is what makes a single portfolio chart trustworthy.
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Reading promo decay curves with retail buyers | Field Notes · Acacia Core Analytics
Buyers remember what happened two weeks after your promo ended. A decay curve makes that conversation factual instead of defensive.
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