Portfolio Performance Review | Acacia Core Analytics

Who this is for

Brand managers and category directors at FMCG, beauty, household, or packaged food companies that sell through Korean hypermarkets, convenience chains, or major e-commerce marketplaces. You need a defensible picture of which SKUs earn shelf space and which drain margin before a range reset or buyer negotiation.

What you receive

A bound chart book (typically 40–60 pages) containing:

• SKU contribution waterfall ranked by gross margin after trade spend
• Velocity heat map by channel and pack size
• Promo lift and post-promo decay curves for the last four promotional cycles
• Assortment concentration index with recommended delist candidates flagged in oxidized green

Each chart carries footnotes linking to the underlying sell-out week and data source file name.

Process

1. Brief call — We confirm channels, SKU list, and the decision deadline you are working toward.
2. Data intake — You provide sell-out exports (Excel, CSV, or partner portal downloads). We accept mixed formats from E-mart, Lotte Mart, CU, GS25, Coupang, and Naver Shopping where available.
3. Reconciliation — Our analysts align SKU codes, pack sizes, and calendar weeks. We document every mapping assumption.
4. Chart production — Draft charts circulate for factual checks only; we do not alter conclusions at your request.
5. Readout — A structured 90-minute session at your office or via video. You receive the final book within two business days.

Preparation

Gather sell-out files covering at least 26 weeks. Include list prices, average selling prices, and any trade spend logs you track internally. If competitor data is available from Nielsen or KANTAR subscriptions you hold, we can incorporate it at no extra charge.

Timeline constraints

Standard turnaround is three to four weeks from complete data receipt. Rush delivery within ten business days is available at a 35% surcharge when analyst capacity permits.

Next step

Submit a brief through our contact form with your SKU count, channels, and decision date. We reply with a fixed quote within two business days.